Pro Cycling Icon Levi Leipheimer Partners with “My Tahoe” License Plate Campaign

Published: Jul 01, 2019

Levi Leipheimer and the Lake Tahoe License Plate

Tahoe Athlete Supports Recreation, Conservation Projects Funded by License Plate Fees

TAHOE CITY, Calif.—Professional cycling legend Levi Leipheimer has finished shooting public service ads in support of the Lake Tahoe specialty license plates program.

Leipheimer, a two-time U.S. national champion, Olympic medalist, and three-time Tour of California winner, has continued to use his role in cycling to advance good causes, including through his King Ridge Foundation, which supports programs serving at-risk youth across the country.

“I’m truly honored to show my support for preserving, restoring and enhancing Lake Tahoe, one of the greatest places on earth,” said Leipheimer.

Visuals of Leipheimer mountain biking above Lake Tahoe’s north shore will be used in advertising in local and regional media outlets. Over 96 percent of Lake Tahoe license plate fees come back to Lake Tahoe, resulting in more hiking and biking trails as well as water quality and restoration projects.

“We’re grateful to Levi for his support of the Lake Tahoe license plate program,” said Jane Freeman, California Tahoe Conservancy Deputy Director. “Tahoe is a world-class outdoor recreation destination, and the funds from Tahoe plate sales provide a critical boost for restoration and recreation projects.”

To purchase a Tahoe plate, visit

Media materials: Behind-the-scenes with Levi Leipheimer on the Lake Tahoe license plate shoot.

Media Contact: Jane Freeman, California Tahoe Conservancy,


The California Tahoe Conservancy is a State agency, established in 1985, with a mission to lead California’s efforts to restore and enhance the extraordinary natural and recreational resources of the Lake Tahoe Basin. Learn more at